Key Marketing Dates 2022



Effectively plan your marketing calendar with this informative guide on Australia’s public holidays and key dates.


This guide helps you to think of marketing campaigns and social media posts that will resonate with your audience ahead of time.

This guide is suitable for product and service-based businesses looking to maximise the unique opportunities in 2022.


The full list of dates includes

  • Public holidays

  • Special events

  • Awareness days

  • E-Commerce dates

  • Seasonal trends


Save this to your browser so you can keep in the loop each month and plan ahead.


JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER



 


JANUARY


Season: Summer


Key dates in January

1st Jan: New Year’s Day

3rd Jan: International Mind-Body Wellness Day

17th Jan: World Religion Day

26th Jan: Australia Day


Top searches

Back to School

Summer

Fitness



 


FEBRUARY


Season: Summer


Key dates in February

Feb 1st: Chinese New Year

Feb 14th: Valentine’s Day

28th Feb: Summer Ends


Top searches

Chinese New Year

Gifts



 


MARCH


Season: Autumn


Key dates in March

1st March: Autumn Starts

5th March: Sydney Mardis Gras

7th March: Labour Day (VIC)

8th March: International Women’s Day

17th March: St Patrick’s Day

20th March: International Day of Happiness

21st March: National Harmony Day

26th March: Earth Hour


Top Searches

Fashion Week

AFL



 


APRIL


Season: Autumn


Key dates in April

1st April: April Fool's Day

3rd April: Daylight Savings Ends

7th April: World Health Day

15th April: Good Friday

16th April: Holy Saturday

17th April: Easter Sunday

25th April: ANZAC Day

28th April: Pay It Forward Day


Top searches

Easter

ANZAC



 


MAY


Season: Autumn


Key dates in May

8th May: Mother's Day

31st May: Autumn Ends


Top searches

Mother's Day



 


JUNE


Season: Winter


Key dates in June

1st June: Winter Starts

5th June: World Environment Day

6th June: Western Australia Day / Queensland Day

13th June: Queen’s Birthday

13th-19th: Men’s Health Week

30th June: End of Financial Year


Top searches

EOFY

Stocktake Sales

Queens Birthday Long Weekend



 


JULY


Season: Winter


Key dates in July

1st July: Start of 2022 Financial Year

3rd-10th July: NAIDOC Week


Top searches

Tax Return

School Holidays

 


AUGUST


Season: Winter


Key dates in August

1st August: New South Wales Bank Holiday / Northern Territory Picnic Day

9th August: National Women’s Day

14th August: National Financial Awareness Day

15th August: National Relaxation Day

31st August: End of Winter


Top searches

Spring Sales



 


SEPTEMBER


Season: Winter


Key dates in September

1st September: Start of Spring

4th September: Father’s Day

8th September: RUOK? Day

21st September: International Day of Peace


Top searches

Father's Day


 


OCTOBER


Season: Spring


Key dates in October

2nd October: Daylight Savings Starts

3rd October: Territory Day / Labour Day (ACT, NSW, ACT)

31st October: Halloween


Top searches

Spring Racing

Halloween



 


NOVEMBER


Season: Spring


Key dates in November

1st November: Movember Starts

1st November: Melbourne Cup Day

11th November: Remembrance Day

15th November: National Entrepreneurs Day

19th November: International Men’s Day

25th November: Black Friday

26th November: Small Business Saturday

28th November: Cyber Monday

30th November: Thanksgiving


Top searches

Black Friday Sales

Movember

Melbourne Cup



 


DECEMBER


Season: Summer


Key dates in December

15th December: Free Shipping Day

24th December: Christmas Eve

25th December: Christmas

26th December: Boxing Day

31st December: New Year’s Eve


Top searches

Christmas

Boxing Day



 

Book your Marketing Discovery Call




Naomi Johnston

Founder & Creative Director | NJ CONSULTING


E: naomi@njconsulting.com.au